2nd Annual Creating & Selling SME Insurance Products & Services

2nd Annual Creating & Selling SME Insurance
Products & Services

30 – 31 March 2017
Berlin, Germany


With economic recovery is full swing, the SME sector forms the backbone of this growth. Whilst fuelling economic expansion, the SME sector nevertheless needs toi be protected in its business activities against the plethora of risks that threaten all organizations doing business in the fast-developing global economy.

Despite having been somewhat undervalued and ignored in the past by insurers, the industry is finally waking up to the infinite possibilities provided by the burgeoning SME sector.

This event will focus on the opportunities for all insurers aiming to increase their market share in this increasingly profitable area.

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  • Customer segmentation for the development of tailored insurance products
  • Successfully creating and distributing cyber risk cover for your SME clients
  • Exploring the Internet of Things and the impact on SME insurance cover
  • Ensuring fast and effective continuity of business for SME clients following an event
  • SME insurance services via mobile for increased flexibility and sales
  • Best-practice channel management for product distribution
  • Successfully distributing your SME insurance products through the Bancassurance channel
  • Effective broker / agent network management for SME insurance distribution


  • An analysis of the impact of Brexit on the European SME insurance landscape
  • Identifying opportunities for developing strategic partnerships and affinity schemes to distribute your SME insurance products and service
  • Examining the evolving nature of SME exposure and how we can meet these changing requirements
  • Providing competitive expat insurance cover in an increasingly globalised world
  • Providing personal lines employee cover
  • SME insurance in a fast-developing economy- Egypt
  • Effectively developing and distributing professional indemnity products and services
  • Creating and distributing targeted product liability cover



Gunilla Almgren

Chairwoman, Policy Committee
(European Association of Craft, Small and Medium-sized Enterprises)
and Vice President Företagarna
(Swedish Federation of Business Owners)


Nick Smith

Global Head of SME
AXA Group, France


Mark Camillo

Head of Cyber, EMEA


Niclas Fredrikson

Head of Bancassurance
Nordea Life & Pension, Sweden


Ugur Çaglar

Chief Executive Officer
Azerbaijan Industrial Insurance Company,


Alma Ribanovic

Sales Manager Bancassurance & Affinity CEE SEE
UNIQA International AG, Austria


John Kunzler

Head of Finpro National
Marsh, UK


Christopher Hans

Principal Agent of the German branch & Head of Sales – Germany
elipsLife AG, Germany


Jamie Bouloux

Chief Executive Officer
EmergIn Risk (Ryan Specialty Group Europe), UK


Enrico Bertagna

Senior Vice President
Allied World Assurance Company (Europe), UK


Amber Musson-Thorp

Head of Individual & SME Distribution MENA
Aetna International, UK


Wolfgang Mercier

Executive Board
unisonBrokers AG, Germany


Davide Berveglieri

Head of Bancassurance Sales & Operations
Cattolica Assicurazioni, Italy


Kristoffer Haleen

Cyber Practice Leader
Willis Towers Watson, Sweden

Where and when

Hotel Eurostars Berlin
Friedrichstraße 99
Berlin, Germany
30 – 31 March 2017


“New ideas to be considered when I will return”

Head of Development, Seesam Insurance, Latvia

“Very interesting – The experiences of different companies and countries. Some good ideas which I’ll be able to use in my work. And most important, I think it is a new look at old things. My personal experience of this workshop – now I know how!”

Deputy Director, Corporate Insurance, Alfastrahovanie, Russia

“The conference touched on a wide variety of markets with great insight into the SME segment within the market.”

Technical Specialist, Allianz, Ireland

“I found interesting people. We will stay in touch even after this seminar”

Methodology Specialist, Kooperative Pojistovna, Czech Republic

“The presentations covered very interesting topics, being all very well presented”

Life Sales Director, VidaCaixa, Spain

Hospitality team


Kristina Polikhronidi


Anthony Gibbons


Pavel Isachkin